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Luxury Beiersdorf brands post sales decline

On February 29, Beiersdorf Group reported sales grew 10.8% to $10.64 billion (€9.5 billion) in FY 2023. Its beauty brands sales grew 12.5% YoY to $8.71 billion (€7.78 billion). However, the challenging travel industry and cautious Chinese market led to a decrease in sales for luxury brands La Prairie and Chantecaille by 15.4% and 18.4%, respectively.

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