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Jin Shijia, Lin Yuwei star in Nike campaign

Nike recently unveiled a pair of Y2K-style video ads promoting its retro Zoom Vomero 5 running shoes, featuring actor Jin Shijia and athlete Lin Yuwei. These ads, adopting a nostalgic early 2000s digital aesthetic, depict the protagonists leisurely enjoying urban settings with the slogan “Whatever makes you comfortable.” Posted on Weibo, the campaign garnered 1.94 million views. Jin’s video showcases him strolling in the rain with traditional breakfast, while Lin casually exercises in a park amid a trendy photoshoot.

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