Resellers in China are the slashing prices of iPhone 15 models by up to $180, indicating a prolonged drop in demand. Discounts on platforms like Alibaba’s Tmall and JD.com surpass last year’s and reflect challenges faced by Apple due to economic difficulties and Huawei’s resurgence in the smartphone market. Apple’s move to lower prices aligns with a broader deflation trend in China, aiming to boost iPhone demand amid declining sales, which dropped 13% to $20.8 billion in the quarter ended December.