Consumer research firm Yiguan Analysis on Monday released a report on 2023 cross-border import e-commerce trends. Tmall International led with 37.6 percent market share. The overall market size grew by 4.6 percent to $86.92 billion (551.77 billion RMB). Other top platforms include JD International (18.7 percent) and Douyin Global Shopping (12.3 percent). Tmall International saw significant growth in health, home, and sports categories, with over 46,000 brands from 90-plus countries serving over 100 million consumers since its launch in 2014.