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Dior returns to men’s watch segment

Dior is set to reintroduce the Chiffre Rouge men's watch collection in the first quarter, featuring a total of eight limited-edition timepieces. Prices start at 6,800 euros, approximately $8,296. Notably, this marks Dior's return to the men's watch segment after a gap of 20 years. The first Chiffre Rouge watch was launched in 2004 and was designed by Hedi Slimane, who was the creative director of Dior Homme at the time.

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