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February 2019

Jing Daily x Farfetch – CEO Breakfast Series

February 21 @ 8:30 am - 10:30 am
Blender Workspace, 135 Madison Avenue, Floor 8
New York, NY 10016 United States
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An effective content strategy has become increasingly crucial for fashion and luxury e-commerce websites to grow traffic, improve organic search rankings, and ultimately encourage sales. In recent years, big-name players like Farfetch and Net-a-Porter have not only built up their editorial teams but collaborated with a variety of content creators ranging from fashion publishers and influencers (bloggers and live-streamers) to consumers (user-generated content). What are some successful content strategy examples in the industry? What are the pros and cons of working with different…

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