Despite record-breaking 618 sales, China’s cosmetics retail sector dipped 2.3% in June, suggesting early promotions may be cannibalizing monthly growth.
Chinese platforms and brands are capturing Southeast Asian Gen Z through cultural fluency, price accessibility, and AI-powered personalization strategies.
Chinese beauty brands like Perfect Diary, Flower Knows, and Judydoll are conquering global markets with bold storytelling, innovation, and localization — but can they turn virality into lasting success?
Mac Cosmetics unveiled a piano-inspired flagship at China’s top performing mall — Nanjing’s Deji Plaza. What makes it so attractive to consumers?
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