Chinese beauty brands like Perfect Diary, Flower Knows, and Judydoll are conquering global markets with bold storytelling, innovation, and localization — but can they turn virality into lasting success?
Mac Cosmetics unveiled a piano-inspired flagship at China’s top performing mall — Nanjing’s Deji Plaza. What makes it so attractive to consumers?
In 2025, Chinese beauty investors focus on rapid domestic growth and cultural relevance, while global giants prioritize scientific innovation, premium positioning, and long-term international scalability.
Platform’s explosive growth prioritized profits over protection, allowing counterfeit beauty networks to flourish and undermine legitimate Chinese cosmetics brands.
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