Charlotte Tilbury’s Douyin livestream with Cai Xukun was twice suspended mid-show, but still broke sales records and sparked viral buzz.
One year in China, Fenty Beauty has revolutionized industry norms by empowering a mindset over a look, connecting with Chinese consumers who are taking a renewed look at beauty standards.
Global beauty firms face painful restructuring as China’s once-booming travel retail market loses its shine, prompting brands like L’Oréal, Shiseido to shift from discounting to experiential luxury.
Whitening 2.0 is here: OSM, Euricen, and Simpcare’s brightening solutions for sensitive skin are advancing beauty standards in China.
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