As China’s luxury housing sector defies economic uncertainty, high-net-worth buyers are investing at unprecedented levels. In Shanghai alone, more than 1,000 ultra-luxury homes priced at over RMB30 million ($4.2 million) were sold in the first half of 2025, generating RMB55.3 billion ($7.7 billion) — nearly triple the sales of 2023. For affluent Chinese consumers, the luxury home has become both a priority lifestyle statement and a long-term investment.
TONG Global’s latest report, China’s Luxury Home Market 2025–2026, examines the cultural, economic, and design forces driving this transformation. From the rise of wellness-led living to the growing role of Chinese aesthetics in global interiors, the report offers a roadmap for brands, architects, and designers seeking relevance in one of the world’s most future-focused luxury categories.
This study draws on brand case studies, expert interviews, and consumer insights to equip industry leaders with the intelligence needed to engage China’s high-net-worth homeowners with credibility and impact.
What you’ll learn:
- How China’s high-net-worth buyers are redefining luxury at home through wellness, individuality, and smart living
- The expansion of luxury brands into interiors, from Hermès to Fendi Casa, and what drives success in this category
- Why whole-home customisation and technology integration are reshaping consumer expectations
- The growing importance of cultural fluency and design language rooted in Chinese values
- Lessons from Moooi’s China strategy, balancing B2B partnerships with digital storytelling
- Strategic recommendations for furniture, interiors, and lifestyle brands targeting long-term growth in China