How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.
Chinese luxury lifestyle brand Shang Xia officially released a series of limited-edition gift boxes in collaboration with the toy maker Pop Mart. Photo: Courtesy of Shang Xia
Chinese luxury lifestyle brand Shang Xia officially released a series of limited-edition gift boxes in collaboration with the toy maker Pop Mart. Photo: Courtesy of Shang Xia
Contents
- Shang Xia Launches Limited-Edition Gift Boxes with Pop Mart
- BRAND
- MEDIUM
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Michael Kors Drops “Club Kors” on Tmall Super Brand Day
- BRAND
- MEDIUM
- FEATURED TALENTS
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Alibaba’s Metahuman Serves up NFT Mooncakes in China
- BRAND
- MEDIUM
- OVERVIEW
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper