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How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.

How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
Chinese luxury lifestyle brand Shang Xia officially released a series of limited-edition gift boxes in collaboration with the toy maker Pop Mart. Photo: Courtesy of Shang Xia

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