Q&A: Larry Boland, President Of Piaget North America
Jing Daily recently spoke to Larry Boland, President of Piaget North America, about the "Dragon & Phoenix" series, its reception, and what Piaget is doing to cater to the growing number of Chinese tourists in the US and Canada.
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Contents
- "It's Very Effective Having Sales Associates Who Are Fluent In Chinese"
- Jing Daily (JD): Did you feel guests responded positively to the Dragon Week event?
- Larry Boland (LB)
- JD: Would you say guests were more drawn to the Dragon & Phoenix watches, or to the other Piaget items? What kind of reaction did you notice among guests to the Dragon & Phoenix watches?
- LB
- JD: Would you say interested guests were more likely to make purchases during the event, or to return on their own afterwards?
- LB
- JD: What are you currently doing to cater to Chinese shoppers in the US?
- LB
- JD: Based on your observations at the Dragon Week event, what further events or initiatives do you foresee organizing to attract more Chinese buyers?
- LB
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