There’s no escaping Tiffany x Nike this week, which is already being labeled the collaboration of the year, despite not hitting stores until March 7. But consumer response to it has been split with people critiquing the designs, from the Air Force 1 sneakers, to the silverware accessories collection consisting of a toothbrush, shoe brush, whistle and more.
Other global headlines consisted of Comme Des Garçons’ Shirt diffusion line colliding with Lacoste, and Farfetch inviting Italian skate brand Palm Angels to be the seventh collaborator of the Beat series. This week, we also looked at how streetwear label Aries managed to revamp Juicy Couture’s signatures for an upcoming collection.
Check out our verdict on the collaborations mentioned above, and subscribe here to receive these weekly updates straight to your inbox.
When a brand manages to present its historical logo in a fresh way, you know a collaboration has been done well. Across the collection of shirts, knitwear, and more unveiled at Paris Fashion Week Men’s, Lacoste’s crocodile motif has been deconstructed, multiplied, and given a bright yellow shade. And we’re expecting to see a lot more of this from the French sportswear brand, which recently announced plans to shift to a collaborative brand model after the exit of creative director Louise Trotter. The men’s ready-to-wear Comme des Garçons diffusion line is always collaborating, too, having worked with Kaws, Futura, and French street artist Invader.
Farfetch’s Beat concept series reflects the retail trend of limited-edition collaboration hubs; it invites brands to work on one-off capsules. Palm Angels is the seventh in the series, producing customizable “University” sneakers in four colorways. Consumers are invited to personalize each pair with charms to create their own unique designs. Expecting around 500 million in gross merchandise value in 2023 to come from software and service deals with luxury retailers such as Bergdorf Goodman, Ferragamo and Yoox Net-a-Porter’s owner Richemont, Farfetch is evidently finding innovative ways to generate revenue from its D2C site. Consumers are sure to be won over by the unique nature of each product.
Some might think the Juicy Couture Y2K era is dead and buried, especially as the brand’s resurgence has sparked a wave of TikTok criticism for often missing the mark on design and aesthetic. But this Aries collaboration manages to place the more-is-more glitz and glam that Juicy once made its name for into the streetwear mood of today. As one of today’s leading brands on the scene, Aries is a quirky favorite that is also loved for loungewear — it’s the perfect match. Following on from a tie-up with Ganni in March 2022, Juicy Couture is definitely attaining relevance in fashion via collabs with It-girl brands, attempting to return to its heyday. Watch this space.
Check out the Collabs & Drops archive here.