What China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend?
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- How brands should connect to this lifestyle slowdown:
- 1. Offer natural and peaceful urban escapes
- 2. Encourage more real-life social interactions & DIY workshops
- 3. Contribute to the revival of the traditional lifestyle in a contemporary way
- 4. Adopt a “Less-is-more” approach with strong brand values & timeless products
- Key Takeaways
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