When it comes to brand collaboration, the footwear realm reigns supreme for reaping the benefits of long-term partnerships and consequent exposure. And this week, we are looking at prime examples of that exact movement.
Going viral across global social media platforms has been Prada’s latest venture with Adidas, this time releasing their first ever Adidas Football boots in a limited edition drop on the Confirmed App.
Another first this week, long time Asics collaborator and menswear designer of his eponymous label Kiko Kostadinov has announced an upcoming clothing line with the German sports brand, hinting to the future of “quiet luxury.”
We also look into the latest edition of Lanvin x Suicoke. For our verdict, check out the below and subscribe here to receive these updates via the Collabs & Drops newsletter to your inbox every Tuesday.
May 22 to 25
Predator Accuracy, Copa Pure, and X Crazyfast silhouette football boots
According to Google Trends, the Adidas x Prada Superstar is up 150 percent in search results this week. The highest-engaged post on Twitter has 52,300 views. The official Instagram post has received 201,000 likes so far.
The first-ever luxury football boot collab, the Adidas Football For Prada collection is instantly sought-after due to the straightforward, hype-generating distribution method of being released in limited quantities for a limited time only.
Thanks to major footballers sporting the designs, from Catarina Macario to Rafael Leão, they've taken over the news feeds of fashion nerds, football obsessives, and pretty much everyone in between.
Clog and sandal
The first official post from Suicoke on this release has gained 4,800 likes, which is almost four times that of the Needles collaboration in April. But the hashtag #lanvinxsuicoke has just 54 organic posts on Instagram.
Coming together for a second time, Lanvin and Suicoke are evidently striving to create a classic. Many footwear collabs become long-term partnerships when popular.
Working with the cult Japanese sandal brand allows high-end names like Lanvin to maintain their reputation in a product category that they are not a leader in.
Novalis clothing line
The official announcement post gained 5,800 likes on Kiko Kostadinov's Instagram. Interest is global, according to Google Trends, with the most search interest coming from Australia, followed by Denmark and Hong Kong.
Since first collaborating with Asics in 2020, Kiko Kostadinov has become synonymous with the brand's rise in the sneaker world, churning out several designs.
Pieces will include waterproof cargos, bomber jackets and nylon parks, foreshadowing a clean cut take on utility fashion that has started to become more popular in global streetwear. Asics described the collection as "versatile tools for considered living."