Key takeaways from Jing Daily's 'Decoding China’s diversifying beauty market: Consumer insights and market analysis' report
Jing Daily's new report in collaboration with S'Young International focuses on China’s dynamic beauty market, and Gen Z's role in driving consumption trends
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- Premiumization is a key post-Covid growth trend in the Chinese beauty industry
- China's consumers have diverse preferences and shopping habits, and brands must adopt a nuanced approach.
- Gen Z consumers are the new VIPs in China, influencing culture and creating new consumer relationships between brands and shoppers.
- Reaching Chinese consumers requires a China-specific playbook and dynamic marketing mix.
- Positive developments in China's cross-border e-commerce policies can be conducive for new players.
- Download your copy of the "Decoding China’s diversifying beauty market: Consumer insights and market analysis" here .
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