5 Tips For Launching Successful Popups In China
International luxury players must communicate their brand values through dynamic scenarios now that their rivalry with domestic luxury retail has escalated.
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- Key Takeaways
- Creating immersive experiences to ingrain a brand’s image & personality
- Finding local relevance by incorporating indigenous culture
- Rolling out limited editions and personalization services to reinforce exclusivity
- Initiating collaborations to continuously create newness
- Leveraging omnichannel marketing tactics
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