How to generate blockbuster social engagement? Ask Travis Scott and Timothée Chalamet
This week’s global brand collabs? Hypebeast movie merchandise, some big furry boots by Moncler and Rick Owens, and a Travis Scott-designed AP watch.
Audemars Piguet CEO Francis Bennahmias often bridges the worlds of hip hop and luxury watches, having collaborated with Jay-Z back in 2005, now it's Travis Scott's turn. Photo: Audemars Piguet
Audemars Piguet CEO Francis Bennahmias often bridges the worlds of hip hop and luxury watches, having collaborated with Jay-Z back in 2005, now it's Travis Scott's turn. Photo: Audemars Piguet