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How to generate blockbuster social engagement? Ask Travis Scott and Timothée Chalamet

This week’s global brand collabs? Hypebeast movie merchandise, some big furry boots by Moncler and Rick Owens, and a Travis Scott-designed AP watch.

How to generate blockbuster social engagement? Ask Travis Scott and Timothée Chalamet
Audemars Piguet CEO Francis Bennahmias often bridges the worlds of hip hop and luxury watches, having collaborated with Jay-Z back in 2005, now it's Travis Scott's turn. Photo: Audemars Piguet

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