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Greece's Folli Follie Turns To China To Combat Gloom At Home

Currently with more than 100 points of sale in China and a strong duty-free presence, Folli Follie hopes to attract more Chinese shoppers via a localized, heritage-minded ad campaign heavy on Greek imagery.

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Greece's Folli Follie Turns To China To Combat Gloom At Home
Brands like Folli Follie are actively courting Chinese outbound travelers
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