What’s driving wellness in China, from ‘lazy health’ to ‘self-love’

The following is a preview of our latest report “Mind, body, spirit: How China is redefining health & wellness.” Get your copy today via our Reports section. As China emerges from the Covid-19 pandemic, its health and wellness sector is experiencing a dynamic transformation. This shift reflects a broader understanding of well-being that blends traditional practices with modern innovations. Our latest report delves into the key trends shaping this evolving market, highlighting the resurgence of Traditional Chinese Medicine (TCM), the rise of luxury wellness products, and the digital revolution in home fitness and mental health. The pandemic has shifted public focus from merely physical health to a more holistic view that includes mental well-being and balanced work-life dynamics. This has spurred growth across various sectors, aligning fashion, hospitality, and luxury with consumer demand for comprehensive wellness solutions. Notably, young urban consumers, especially millennials and Gen Z, are at the forefront of this shift. Their embrace of "lazy health" practices, digital health tools, and a revival of traditional wellness philosophies underscores a move towards a more personalized approach to well-being amid a fast-paced digital lifestyle. The digital transformation in fitness is a standout trend. There has been a marked shift from traditional gym workouts to home-based fitness routines, driven by the advent of smart interactive equipment and digital wellness platforms. This change represents a lasting consumer preference for accessible, personalized fitness solutions. Mental and spiritual well-being are also gaining prominence. Increased interest in Buddhist practices and the rising popularity of meditation apps indicate a deeper quest for meaning among China's youth. This trend reflects a broader cultural shift towards integrating spiritual engagement with overall well-being, contributing to the growth of the "spiritual economy." Furthermore, there is a noticeable evolution in beauty and wellness products. According to Gabby Chen, president of global expansion at Florasis, there is a growing demand for products that promote internal wellness, such as perfumes, skincare, haircare, and edible vitamins. This shift from a focus on makeup to personal expressions through wellness-oriented products highlights a preference for holistic beauty solutions that support healthy skin and hair. Overall, China’s health and wellness market is blending tradition with innovation, physical health with mental and spiritual well-being, and individual preferences with broader community trends. For market stakeholders, understanding the evolving needs and preferences of Chinese consumers, particularly younger generations, will be crucial for unlocking new opportunities and driving growth in this transformative era. Download our full report to learn what health and wellness in China means in 2024.

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What’s driving wellness in China, from ‘lazy health’ to ‘self-love’