Whether it’s Kenny Scharf’s trippy images of utopia flooding Dior ready-to-wear, or Longchamp's signature bags sporting Robert Indiana’s vibrant “love” lettering, artist intellectual properties worldwide are imbuing today’s fashion industry with creativity.
The trend is so powerful that in 2023 many new artists realize they cannot attain longevity without lending their creativity to a variety of industries.
Teaming up with luxury houses via ready-to-wear, or navigating the auction space through limited edition timepieces boosts artists’ reputations, while combining the fanbases of fashion and art, though jumping on a trend without thoughtful direction risks the opposite outcome.
One company ensuring that storytelling authenticity and artists’ reputations are safeguarded and enhanced through collaboration is global licensing agency and creative consultancy
Artestar#
. The company represents both living and late art icons, from Kenny Scharf and Mickalene Thomas to Keith Haring, Jean-Michel Basquiat and James Rosenquist.
As part of a special two-part series dedicated to the brand-artist collaboration boom, on December 8 2023 Artestar founder
David Stark#
will sit down for a conversation with
Jing Daily#
. Dissecting the business of artist-brand licensing, the first webinar will also star Senior Farfetch Director
Andrew J.Wong#
, who has previously worked in brand partnerships roles at Stadium Goods, Coach, and MCM.
Discussion topics:#
- What brands need to know before collaborating with artists
- The process of connecting artist IP to brands
- New trends defining the brand x artist collaboration space
- The benefits and risks of brand partnerships
- Lessons from the most successful collaborations
Click here to reserve your space in the The Art of Luxury Brand Licensing: Learning from Basquiat and Haring's Success webinar now.
