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Estée Lauder’s Osiao May Send Chinese Shoppers Mixed Signals

With 12 of its 28 brand offerings already selling in the Chinese market, American multi-brand cosmetic conglomerate Estée Lauder will soon release a 13th brand exclusively for the Greater China market, Osiao, its first premium Asian skincare range.

Estée Lauder’s Osiao May Send Chinese Shoppers Mixed Signals

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