So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Photo: Li-Ning's Weibo
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Photo: Li-Ning's Weibo
Contents
- Key Takeaways:
- International brands are wary of the guochao opportunity
- Collaborate with savvy Chinese guochao brands and unleash their audience
- Develop authenticity by working with Chinese creators
- Go at it alone (humbly)
- Guochao is a way for brands to show their respect for Chinese consumers
- Recommended
- Dig Deeper