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3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend

So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules.

3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Photo: Li-Ning's Weibo

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