China’s 2023 Beauty Cheat Sheet: AI-Powered Personalization, Web3 Experiences And Premiumization
China’s beauty scene saw a wave of changes in 2022 as brands pushed the envelope of innovation. We look at which trends are here to stay in 2023.
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- Consumers are willing to spend on premium brands and ingredients, even during difficult times.
- Sun protection, whitening, skin rejuvenation and anti-aging: Brands will ramp up Ramp;D on these four consumer ‘must-haves’
- YSL’s Scent-Sation, Shiseido’s holistic beauty tech signal more personalization through A.I.
- From Florasis’ first offline boutique to Armani Beauty’s global flagship in China: Physical retail isn’t dead
- Makeup metaverse: Expect more Web3 beauty experiences
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