Brand drivers: The most influential car KOLs of 2026

In collaboration with Cart Dept: Connecting the dots between cars and art. CART Department is a new way of looking at cars: as vessels of art, contemporary culture, and creative expression. Follow @cartdept on Instagram and send enquiries to info@cartdept.com. METHODOLOGY & INDEX Drawn from our fortnightly Cars & Culture newsletter in collaboration with Cart Dept, creator selection was guided by both quantitative performance and qualitative cultural signals to map how influence operates across today’s luxury automotive ecosystem. On the metrics side, we evaluated platform reach across global and China-native channels, engagement quality (comment depth, saves, and repost behavior over passive views), and consistency of audience interaction. Cultural influence and luxury adjacency were weighted heavily: creators who organically intersect with brands, fashion weeks, art fairs, and tech launches signal a networked reach that extends beyond automotive fandom. Geographic relevance was equally critical, particularly for China-facing strategies on platforms like Xiaohongshu (also known as RedNote). Qualitative signals further refined the selection. We assessed storytelling style, perceived audience trust, production sophistication, and crossover appeal into fashion, technology, or art. The goal? To identify creators capable of elevating brand narratives — those actively placing automotive brands at the center of the cultural conversions. EXECUTIVE SUMMARY Social media’s exhibitionist, connected and curated nature has shifted automotive content into a higher gear over the past decade. Where niche enthusiast forums once dominated, sprawling subcultures have emerged — luxury lifestyle influencers, supercar collectors, racing drivers, car artists, and tech bros all converging on a single feed. Together, they are shaping brand identities in 2026. Whether it’s a Formula 1 driver turned global style icon, a supercar collector embodying ultra-high-net-worth fantasies, or a Chinese NEV creator guiding everyday buyers through charging and range anxiety, each voice speaks to a distinct audience with clear partnership potential. Across Asian and Western markets, car influencers are operating as tastemakers, educators, and lifestyle storytellers. Produced in collaboration with media platform Cart Dept, this report maps the global landscape of these content creators — from supercar elites and professional drivers to tech-focused “car bros,” lifestyle collectors, and automotive artists — before turning to China’s fast-evolving creator economy on Xiaohongshu. Together, they offer a snapshot of how automotive culture is being redefined, and where brands can authentically plug into the conversation. *All social media follower counts reflect publicly visible figures as of May 2026 OPPORTUNITIES FOR BRANDS Market entry and localization: It is crucial to tap regional creator ecosystems (e.g., China vs. US vs. Middle East) to tailor campaigns to local automotive cultures and platforms. Brand activations and events: Creators in this index represent potential attendees and ambassadors, offering direct exposure to loyal, targeted communities. Landing the correct guests for an activation can provide valuable engagement with targeted communities which can build long-term brand cultural equity. The luxury automotive space is one of aspiration, and KOLs are a pivotal part of the aspirational luxury machine, from lifestyle to fashion sense. Collaborations and partnerships: Brands can produce content or product in spaces where automotive culture is already thriving organically. Exclusive product or merchandise releases in partnership with KOLs are a route of capitalizing on the fandom these creators carry, while demonstrating awareness of the communities in the automotive world. Consumer research and advisory: These creators offer a window into subcultures and purchasing behaviors across the global automotive market. Whether analyzing drivers’ lifestyles or the favorite fashion brands of car collectors, these influencers offer a preview into the brands and traits associated with cars. Talent scouting and vetting: This index allows you to identify which creators have genuine influence, engagement quality, and audience alignment before committing budget, avoiding partnerships with inflated or bot-driven followings. Content licensing and amplification: Brands can use this list to identify creators whose existing content could be repurposed, boosted, or whitelisted for paid media. A simple way to produce social campaigns in an authentic manner. Trend forecasting: Predicting upcoming consumption habits and aesthetic trends through a car content creator index works because creators are often the earliest visible signal of a cultural or behavioral shift, well before it shows up in sales data or traditional market research. ART Automotive art collaborations and custom builds have moved cars firmly into the cultural arena. Projects like the long-running BMW Art Car initiative demonstrate how mobility intersects with contemporary art and creative expression. In China, where young consumers increasingly value narrative depth and cultural alignment, creators who frame cars as design objects — not just machines — unlock new storytelling pathways. For brands outside auto, this chapter signals opportunity: vehicles can function as canvases, cultural bridges, and experiential platforms. Aloisa Ruf @aloisaruf (IG: 59,600): Artist and PR lead at family-run performance house Ruf Automobile, Ruf brings a rare insider perspective to automotive content. The German manufacturer is renowned for transforming Porsche platforms into precisely engineered road machines — among them the iconic CTR “Yellowbird.” Abdulla Jaafari, @abdullajaafari (IG: 31,300): Automotive photographer Jaafari captures everything from underground street racing to global supercar campaigns — a range that makes him equally at home in grassroots car culture and luxury brand storytelling. Chaz Warren, photographer: @chazzydawg (IG: 245,000): Photographer Warren specializes in dynamic automotive imagery, capturing performance cars through dramatic angles and lighting that blend motion, design, and atmosphere into a distinctly cinematic visual language. Matthew Cuzen, @matthewcuzen (IG: 15,700): London-based Cuzen captures cinematic automotive, architecture, and lifestyle visuals across TikTok and Instagram — blending clean aesthetics, urban energy, and everyday moments into distinctive short-form content. Larry Chen, @larry_chen_foto (IG: 1.3M): Los Angeles-based photographer Chen is known globally for motorsport and tuner culture imagery. A regular on magazine covers, he documents everything from grassroots drift events to elite builds — cementing his status as one of the most authoritative visual voices in the automotive space. Kazuto Shiojima, @kaz.shiojima (IG: 145,000): Photographer Shiojima frames cars as cinematic works of art — from Kyoto’s Porsches to Los Angeles BMWs — with a visual language that emphasizes mood, architecture, and design harmony. Eric Nguyen, @ericwin (IG: 57,300): Los Angeles-based filmmaker Nguyen specializes in high-speed automotive cinematography, working with brands including Porsche, Lamborghini, and McLaren to combine motion graphics and VFX with luxury storytelling. Alex Choi, @alex.choi (IG: 2M): Automotive creator Choi captivates audiences with bold supercar builds and viral stunts, documenting extreme modifications and bespoke McLaren and Lamborghini projects across a strong YouTube and Instagram following. Huseyin Erturk, @huseyinerturk (IG: 117,000): Photographer Erturk merges architecture and street photography with automotive subjects, capturing cities as living canvases where urban storytelling and car culture converge. Harrison Mark: @harrisonamark (IG: 32,700): New York-based automotive journalist Mark covers supercars, classics, and emerging technologies, with work appearing in leading automotive publications — bringing thoughtful industry perspective to a space often dominated by spectacle. Mai Ikuzawa, @teamikuzawa (IG: 61,900): Automotive creative and consultant Ikuzawa bridges racing heritage with global brand strategy, fusing art, speed, and design to shape bold identities across the industry. Will Lee, @ptsrs (IG: 222,000): New York-based founder of PTSRS, Lee has built a global Instagram community around the artistry of rare Porsche colors — curating striking visuals that have made paint-to-sample culture accessible to a mainstream luxury audience. Zach Levitan, @curatedbyzach (IG: 471,000): Bespoke automotive designer and curator Levitan specializes in sourcing and tailoring rare vehicles. His distinctively pastel-hued feed reflects a refined approach to craftsmanship, personalization, and collector culture that has carved out a genuinely unique corner of the automotive internet. CHINA On Xiaohongshu (RedNote), car culture is reframed through lifestyle aspiration and peer validation rather than raw performance metrics. Reviews sit alongside luxury unboxings, café check-ins, and OOTDs, embedding vehicles into daily identity construction. For brands entering China, understanding how creators localize global prestige — translating marques into relatable, shoppable moments — is essential. The platform’s algorithm rewards authenticity and niche authority, making it a critical arena for automotive storytelling and adjacent luxury collaborations. Vicky-EV, @vicky-EV (XHS: 30,000): Specializing in China’s rapidly evolving new energy vehicle market, Vicky-EV simplifies EV technology, model comparisons, and ownership realities into practical, consumer-friendly insights. Li Yuer, @李玉儿撩车 (XHS: 1.3M): Racing driver and influencer Li is known for practical, jargon-free automotive advice, breaking down complex topics into accessible insights for everyday drivers and enthusiasts alike. Lika, @莉卡 (XHS: 108,700): Known as both “Train Sister” and the “Queen of NEV recommendations,” Lika focuses on hands-on new energy vehicle reviews, sharing daily driving experiences from a relatable, ground-level perspective. Xiao Qiao, @小乔来了 (IG: 6.8M, XHS: 966,100): Xiao Qiao demystifies car ownership through maintenance tips, repair hacks, and hidden feature breakdowns — blending a bubbly personality with practical expertise across one of the largest global followings in this index. The Boring Concept, @theboringconcept (IG: 64,400, XHS: 14,800): Guangzhou-based collective The Boring Concept merges car culture, fashion, and art — from Lamborghini collaborations to Liberty Walk die-cast projects — championing creative automotive expression at the intersection of streetwear and collector culture. Li E, @我是李鄂 (XHS: 167,400): Li E began as a second-hand dealer before building a following through atmospheric automotive photography — his content reflecting an authentic passion for modifications and mini-car culture. Sister Dongche, @懂车一姐 (XHS: 1.4M): A national champion of the Jiangsu TV Host Competition, Sister Dongche brings broadcast-honed confidence to automotive content — reviewing everything from novelty builds to large SUVs and making complex vehicles accessible to broad audiences. Tiger Teeth Girl Talking Cars, @虎牙妹说车 (XHS: 602,400): Specializing in compact cars, she offers niche reviews tailored to practical ownership needs — a distinct positioning that has earned a loyal and growing fanbase in an often-overlooked segment of the market Car Goddess, @玩车女神 (XHS: 1.3M): Self-proclaimed enthusiast Car Goddess explores innovative automotive concepts — from self-driving systems to lifestyle-focused designs — with vlogs that spotlight creativity and future-forward mobility trends. YYP Yan Yupeng, @YYP颜宇鹏 (XHS: 98,000): A professionally trained veteran with 20 years of experience, Yan Yupeng is known for telling it like it is. His guiding philosophy — that there is no best car, only the most suitable — makes him essential viewing for audiences seeking logical, in-depth reviews. Miss Beauty Auto Shop Director, @美少女车管所所长 (XHS: 225,000): Offering a refined, lifestyle-oriented female perspective, she focuses on aesthetics, interiors, and comfort — key considerations for women car buyers and an underserved niche in China’s automotive content landscape. Brother Monkey Talks Cars, @猴哥说车 (XHS: 387,000): The go-to pitfall avoidance guide for used cars and consumer rights, Brother Monkey uses real-life cases to teach bargaining and car selection. Humorous and down-to-earth, he turns complex reviews into accessible, entertaining content — building one of the largest automotive audiences on Douyin in the process. Yuerjiageyou, @宇儿加个油 (XHS: 119,000): A practical reviewer specializing in car and trim recommendations for specific audiences — particularly female buyers — helping viewers cut through choice overload and make confident purchase decisions. Ultimate Xiaoteng, @终极小腾 ((XHS: 429,000): A top automotive KOL on Douyin and Xiaohongshu, Ultimate Xiaoteng is known for high-end car lifestyle, luxury experiences, and cutting-edge tech. With access to exclusive launches and premium models, he documents scenes and moments that ordinary reviewers simply can’t reach — making him a natural partner for brands seeking prestige positioning in China. SUPERCARS Globally and in China, supercars are rolling status symbols, and algorithm magnets. From Ferrari to Lamborghini to McLaren, these brands dominate short-form video feeds because their visual drama translates instantly on platforms like Douyin and Instagram. For brands, supercar creators comprise a ready-made luxury signaling ecosystem: high-net-worth audiences, aspirational Gen Z viewers, and a content format built on spectacle. Understanding this tier is critical for any label seeking proximity to wealth-coded culture — even beyond the automotive sector. Ilian Tobianah, @zeus.officiel_ (IG: 2.3M): French real estate lawyer and luxury lifestyle influencer Tobianah shares his passion for exotic cars, captivating audiences with glimpses of his opulent life, spanning supercars and high-end experiences across Monaco and beyond. Aleem Iqbal, @lordaleem_official (IG: 856,000): British entrepreneur and YouTuber renowned for his influence in the luxury car and lifestyle industry. Iqbal is the CEO of Platinum Executive Travel, PET Yachts, and PET Dubai — using his platforms to showcase a world of prestige, performance, and high-end access. Yianni Charalambous, @yiannimize (IG: 1.2M): London-based supercar customizer Charalambous, aka Yiannimize, has built a global following for transforming high-end vehicles into head-turning machines. Kasia Vuorinen, @queenofsupercars (IG: 6.9M): Polish entrepreneur turned Dubai-based digital creator, Vuorinen is known as the “Queen of Supercars.” She built an empire on her passion for hyper-luxury automotive content. Brad Bonham, @supercar_ron (IG: 573,000): Known online as Supercar Ron, Bonham an American YouTuber who has cultivated a loyal audience through transparent buying journeys, restoration projects and high-octane road content — attracting viewers drawn to both the spectacle and the strategy behind supercar ownership. Ollie L'Aimable, @olliethecarkid (IG: 143,000): One of London's youngest car spotters, Ollie The Car Kid is known for his infectious enthusiasm for supercars and performance cars spotted around the city. He builds engaging social media content celebrating rare and exotic vehicles, often encouraging drivers to “give us a rev,” and has grown a large audience on Instagram and TikTok with this passion-driven approach. DRIVERS Professional drivers bring insider legitimacy to an online space increasingly populated by spectators and artists. Figures tied to Formula 1 and endurance circuits such as the 24 Hours of Le Mans embody discipline, heritage, and performance — values luxury brands consistently mine. As motorsport fandom expands in China, especially among female and Gen Z audiences, racing drivers have become lifestyle influencers in their own right. For brands, these creators offer credibility and cross-market appeal, anchoring campaigns in authenticity rather than spectacle. Gerrard Xie, @gerrard_xie_official (IG: 16,500): Hong Kong-born and Shenzhen-based, Xie announced himself by dominating the 2022 F4 Chinese Championship — winning 12 of 14 races — before graduating through GB3 and into the FIA Formula 3 Championship. Now competing at the sharp end of Europe’s junior single-seater ladder, he represents a new generation of globally trained, Asia-rooted talent. Bianca Bustamante, @racerbia (IG: 1.8M): Philippines-born Bustamante graduated from two seasons in F1 Academy to the GB3 Championship in 2025, becoming the first female driver signed to the McLaren Driver Development Programme. Now competing in Eurocup-3 with Palou Motorsport for 2026, she documents the full arc of a young driver’s journey — from track sessions and training to fashion and personal milestones. Zoe Barry, @zoebarryracing (IG: 22,700): British entrepreneur and founder of the Dart Car Project, Barry leads a female-driven automotive collective reshaping how women engage with car culture. Through curated drives, brand collaborations, and social storytelling, she challenges the traditionally male-dominated performance space — reframing it around inclusivity and design-conscious community building. Yuki Tsunoda, @yukitsunoda0511 (IG: 4.1M): JJapanese F1 driver Tsunoda’s feed is a breath of fresh air in the high-pressure world of motorsport. Balancing life on and off the grid, he shares everything from trying American snacks and behind-the-scenes paddock moments to candid, often self-deprecating Instagram Stories. Daniel Ricciardo, @danielricciardo (IG: 9.9M): Ricciardo channels classic Aussie larrikin energy — cheeky pranks, banter with F1 peers, and backstage antics that have earned him one of the sport’s most loyal off-track followings. Mike Whiddett, @madmike.123 (IG: 1.3M): New Zealand-based professional drifter and Formula Drift Japan champion, Whiddett is known for high-adrenaline builds and tire-shredding stunts that have attracted major brand partnerships, including Red Bull and Mazda. Alexi Smith, @noriyaro (IG: 231,000): Better known as Noriyaro — “Ride Cool” in Japanese — Smith is an Australian-born automotive journalist and drifter based in Japan. Through his YouTube channel, he documents the Japanese car scene with a focus on grassroots drifting culture, rare finds, and behind-the-scenes motorsport access. Toni Breidinger, @tonibreidinger (IG: 2.3M): Arab-American NASCAR driver and model, Breidinger competed full-time with Tricon Garage in the 2025 NASCAR Craftsman Truck Series before moving to Rackley W.A.R. for 2026. Beyond the track, her content spans training, race weekends, travel, and paddock access — alongside a high-profile modeling career that has included campaigns for Victoria’s Secret and a historic appearance in Sports Illustrated’s Swimsuit Issue. Lindsay Brewer, @lindsaymariebrewer (IG: 2.7M): After a strong rookie season in Lamborghini Super Trofeo North America with RAFA Racing in 2025 — including two class wins — Brewer moves to Forty7 Motorsports for 2026. A model as well as a racer, she combines speed with style, building a following that extends well beyond the pit lane. Adam LZ, @adam_lz (IG: 1.8M): American YouTuber, BMX rider, entrepreneur, and racing driver, LZ has built a YouTube following of over 3.8 million subscribers drawn to his passion for motorsport — particularly drifting. Emilia Hartford, @ms.emelia (IG: 2.3M): Indiana-born and Los Angeles-based, Hartford builds and races a variety of cars across Instagram and YouTube, amassing over 250 million views in the process. A rare female voice in the build-and-race space, her content blends mechanical credibility with broad mainstream appeal. Sophia Floersch, @sophiafloersch (IG: 802,000): German racing driver Floersch has competed across F4, FIA Formula 3, the DTM, and the 24 Hours of Le Mans since beginning her career in 2015 — becoming the first woman to score points in the FIA Formula 3 Championship along the way. In 2026, she joined Opel’s new Formula E works team as a test and development driver. Aurora Straus, @aurorastraus (IG: 63,700): Racing driver, consultant, and musician, Straus represents a rare hybrid of competitive motorsport talent and multidisciplinary creative identity. Her work on track is complemented by a strong academic and consulting background alongside an active music practice — together shaping a distinctly modern, cross-industry personal brand. Cristian Cantú, @conejocantu (IG: 159,000): Mexican racing driver Cantú uses his platform to document the journey of a young driver navigating the path toward higher levels of motorsport — giving followers an authentic, ground-level view of what it takes to build a career in the sport. Formula 1 Lewis Hamilton, @lewishamilton (IG: 42.8M): Known far beyond being a Formula 1 driver, Hamilton has cultivated a global platform that merges elite sporting achievement with fashion, culture, activism, and entrepreneurship. His feed moves between race weekends, high-profile creative collaborations, and advocacy work, reflecting a personal brand that is both aspirational and purpose-driven. Many would argue that he is the most culturally impactful driver of all time. Charles Leclerc, @charles_leclerc (IG: 23.7M): With a polished yet personable presence, Leclerc offers a window into both the glamour and discipline of Formula 1. From race-day intensity and behind-the-scenes moments with Scuderia Ferrari to travel, fashion, and glimpses of his life off-track, his content strikes a rare balance between aspirational and authentic. Andrea Kimi Antonelli, @kimi.antonelli (IG: 7M): As one of motorsport’s most promising young talents, Antonelli’s social presence oozes the excitement of a rising Formula 1 career, and the relatability of an athlete growing into the global spotlight. His content captures the journey from junior racing prodigy to Formula 1 competitor, featuring race weekends, training, team moments, and life behind the scenes. As of the 2026 Monaco Grand Prix, Antonelli has achieved five race wins. Lando Norris, @lando (IG: 11.7M): Once Instagram’s resident F1 meme lord, Norris has evolved into a more polished, subtly witty presence. The humor hasn’t disappeared — it’s now paired with a sharper visual identity and a maturing personal brand that still feels genuinely authentic, resonating strongly with younger audiences globally. Max Verstappen, @maxverstappen1 (IG: 12.5M): Verstappen’s Instagram mirrors his on-track persona — focused, no-nonsense, and performance-driven. Race highlights, podium moments, and behind-the-scenes access with Red Bull Racing form the backbone of a feed that speaks directly to a global, deeply engaged fanbase. Fernando Alonso, @fernandoalo_oficial (IG: 7.9M): A two-time world champion, Alonso’s content reflects legacy, longevity, and an enduring competitive edge. His feed mixes race-day intensity with glimpses into training, endurance racing, and life with Aston Martin F1 Team. More serious and performance-focused in tone than many of his peers, he appeals to a slightly older, deeply engaged audience — offering brands rare credibility and heritage within the automotive and motorsport space. Zhou Guanyu, @zhouguanyu24 (IG: 1.7M): China’s first and only Formula 1 race driver, Zhou made history across three seasons with Sauber from 2022 to 2024 — including a landmark appearance at his home Grand Prix in Shanghai. After serving as a Ferrari reserve driver in 2025, he joined Cadillac as reserve driver for their maiden 2026 F1 season. His participation has significantly boosted the sport’s popularity in China, inspiring a new generation of motorsport enthusiasts. TECH/CAR BROS The rise of EVs has recast the age-old “car bro” archetype into something more tech-forward and data-driven. Conversations around autonomous driving, battery performance, and in-car ecosystems now frequently center on companies like Tesla, Xiaomi, and BYD. These creators operate at the intersection of mobility and consumer electronics, drawing audiences that care as much about chipsets as horsepower. For brands, this cohort represents future-facing consumers — pragmatic, innovation-driven, and highly influential in shaping purchase decisions within China’s fast-evolving EV landscape. 通哥说车, @tonggeshuoche (TikTok: 4.8M): Known in English as Brother Tong, this leading Chinese automotive creator has built his following on detailed car reviews and head-to-head comparisons. Through test drives and practical analysis, he delivers honest, consumer-focused insights that help millions make informed purchase decisions. Anthony Portale, @whistlemotors (TikTok: 132,600): Portale’s short-form content spans car culture, builds, and performance highlights — connecting with an enthusiast audience that values both style and substance. Richard R Rawlings, @rrrawlings (IG: 3.2M): Best known for Fast N’ Loud, Rawlings is an entrepreneur and car personality who continues the conversation through Gas Monkey Buys. Blending deal-making with automotive storytelling, he remains one of the most recognizable voices in American car culture. Nate Rider, @_nate_rider (TikTok: 1.7M): A YouTuber first and foremost, Rider has built a large cross-platform following through supercar breakdowns, driving advice, and a deep enthusiasm for high-performance vehicles and classics. Tom Stauffer, @ogtomsrefurb (IG: 546,000): Maryland-based Stauffer is an automotive content creator and media personality focused on hot rodding, restoring, and driving vintage — often unconventional or outright risky — cars. He has built his Tom’s Refurb brand from a teenage small-engine repair hustle into a widely followed, characteristically humorous automotive platform. Rob Dahm, @robdahm (IG: 428,000): American builder and YouTuber celebrated for ambitious rotary engine projects — including a four-rotor AWD Mazda RX-7 build — Dahm combines deep technical knowledge with high-performance experimentation and a rare commitment to engineering transparency. LIFESTYLE & COLLECTORS Beyond horsepower lies narrative. Collectors who document rare acquisitions — from vintage Porsches to limited-edition hypercars — build cultural capital through taste-making. Their garages function as curated archives of design history, combining fashion, watches, and travel into the same content universe. For luxury brands, these creators are more than car enthusiasts: they are ecosystem builders who signal refinement, long-term value, and insider access — all key currencies in China’s maturing luxury market. Magnus Walker, @magnuswalker (IG: 844,000): British-born, Los Angeles-based collector Walker has built a cult following for his distinctive approach to vintage Porsche 911s. His raw aesthetic and storytelling celebrate individuality within classic car culture — making him a natural touchpoint for brands seeking authenticity over polish. Rowan Row, @rowanrow (IG: 1.7M): Lifestyle and automotive creator Row blends cinematic visuals with supercar culture, capturing the intersection of luxury, travel, and high-performance machines through curated imagery and aspirational storytelling. Giacomo Ruscica @jamesology_ (IG: 189,000): Curating his feed around luxury travel, cars, and old-money aesthetics, Ruscica is also the founder of Secreta Circle (@secretacircle), a members-only luxury service offering exclusive locations and curated experiences. Nhu Tran @ntrannnnn, (TikTok: 1.5M): Based between Hawaii and Los Angeles, Tran is a content creator and car collector who has built her following through a blend of automotive content, curated lifestyle, and hands-on vehicle customization. Kareem Deeb, @kareemdeeb (IG: 1.5M): Emirati automotive influencer, award-winning presenter, and ArabGT co-founder, Deeb produces high-octane luxury car content across the UAE, bridging television and digital platforms with the authority of an established media entrepreneur. Schaefchen @schaefchen (IG: 1.1M): Automotive YouTuber Schaefchen documents weekly adventures across global car culture — from supercar rallies to exclusive events — combining humor, insider access, and genuine enthusiasm for performance vehicles. Tim Burton, @shmee150 (IG: 1.9M): British vlogger Burton, known as Shmee150, documents exotic car travels and his personal collection with millions of followers worldwide. Based in London, he brings polished production and deep brand access to global automotive storytelling. Mo Vlogs, @movlogs (IG: 5.7M): Dubai-based YouTuber Mo Vlogs has made luxury living and high-end automotive culture in the UAE his signature territory. His content centers on supercars, hypercars, and the aspirational lifestyle surrounding them. Tony King, @tonykingnyc (IG: 64,500): Car collector and CEO of King & Partners, King shares insights into design, branding, and automotive passion. His feed reflects a refined appreciation for craftsmanship and curated car ownership — making him a distinctive voice at the intersection of business and collector culture. Mehreen Gandhi, @mehreengandhi (IG: 1M): Mumbai-based automotive enthusiast Gandhi documents car builds, entrepreneurship, and lifestyle storytelling — championing women’s visibility in India’s auto scene while building one of the country’s most distinctive female voices in performance culture. Mark Bryan, @markbryan911 (IG: 603,000): Musician and Porsche enthusiast Bryan merges bold fashion with automotive passion — sharing his appreciation for performance cars alongside a distinctive personal style that has earned him a following well beyond traditional car culture. Callum Mullin, @callumscars (IG: 217,000): Mullin shares automotive reviews and supercar experiences across his platforms, with a focus on performance insights, ownership stories, and accessible car culture commentary. Annie, @itslifeofannie (IG: 520,000): US-based automotive influencer and Boosted Marketing CEO, Annie pivoted from pre-med to pursue her passion for cars — now sharing builds, lifestyle content, and industry insights with a fast-growing audience. Cam Casey, @camcasey (IG: 1M): Photographer and digital creator Casey gained prominence through viral automotive and experiment videos. His fast-paced, visually driven content blends car culture with broad entertainment appeal — drawing audiences that extend well beyond the core enthusiast base. Hector Lopez, @hecchatswhips (IG: 20,000): Lopez shares candid commentary on performance cars and enthusiast trends, with a platform built around emerging builds and community-driven car conversations. Araminta Reed, @mintlikescars (IG: 296,000): Reed documents drives, events, and enthusiast experiences with an approachable style that offers accessible entry points into performance and luxury car culture. Xavier Wulf, @xavierwulf (IG: 843,000): American rapper Wulf integrates automotive passion into both his music and social presence. His feed functions as a visual diary of cars worldwide, reinforcing a distinct identity at the intersection of car culture and hip-hop. Filippo P M di Custoza, @moranofilippo (IG: 662,000): A member of the French aristocracy and luxury lifestyle influencer, Di Custoza is the founder of Gentlemen’s Gram — a visual platform dedicated to timeless style and classic aesthetics with 1.7 million followers — and co-founder of the exclusive lifestyle club Tuxedo Society.

Brand drivers: The most influential car KOLs of 2026

How Bottega Veneta weaved China’s forever it bag

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Brand drivers: The most influential car KOLs of 2026

How Bottega Veneta weaved China’s forever it bag