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How Luxury Brands Prosper From China’s Scary C-pop Fans

C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies?

How Luxury Brands Prosper From China’s Scary C-pop Fans
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Photo: Shutterstock

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