Ask Hung Huang | Keeping Up With China’s Fashion KOLs
As luxury brands continue to rely on the influence of KOLs for promotion in China, Hung Huang shares her thoughts on how much benefit they can be.
Top Chinese fashion blogger and KOL Gogoboi (R) takes part in a promotional event with Kendall Jenner (L) in Shanghai. (Instagram/Gogoboi)
Top Chinese fashion blogger and KOL Gogoboi (R) takes part in a promotional event with Kendall Jenner (L) in Shanghai. (Instagram/Gogoboi)
Contents
- growing ath-leisure trend in China
- Submit your question
- In your experience as both a fashion publisher and a boutique owner, how have you utilized the influence of key opinion leaders (KOLs) such as fashion bloggers?
- -Anonymous
- Are there any well-known KOL/talent management companies in China? If so, which companies? For overseas, there is Digital Brand Architects (DBA) who focus on social media/KOL management.
- -Sharon Lam
- We’ve been hearing from experts recently that paying KOLs large sums of money to post about a brand on social media in China may not actually have the return on investment that they claim it does. What is your take?
- -Anonymous
- Do you think it’s more effective for fashion and luxury brands to hire KOLs or celebrities?
- -Anonymous
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