Shein (希音) has reported its first results since its Hong Kong listing, with first-half 2026 revenue up 1% YoY to $20.13 billion and adjusted net profit down 55.6% to $499 million. Second-quarter revenue grew 0.9% to $11.08 billion, while adjusted net profit fell 67% to $228 million, narrowing the margin to 2.1% from 6.2%. First-half orders rose 6.4% to 549 million, and service revenue climbed 24.9% to $2.70 billion. European sales fell 13.9% to $3.77 billion in Q2, partly due to price increases and reduced advertising ahead of the EU’s new 3-euro ($3.40) duty on low-value parcels in July. It plans to add higher-priced brands to lift margins.

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