Alo has released a content series titled “Tour Ready,” starring global brand ambassador Ningning of K-pop group Aespa. Filmed in Seoul, the five short videos are inspired by the singer’s tour preparation, covering fitness conditioning, core control, stage endurance, recovery, and mental management. Developed with Alo’s Seoul Wellness Club coaching team, the content is now available on the Alo Wellness Club platform, where members access over 4,000 classes and 300 training programs. Ningning, who has nearly 1.5 million Weibo followers, was named an Alo ambassador last October as part of the brand’s strategy to expand in Asian markets through K-pop collaborations.

Related reading: China signals: Alo’s uphill climb, Mao Geping’s global ambition, Ikea’s retreat