Prada has opened a new boutique at Shenzhen Bay MixC, spanning over 900sqm across two floors in one of the brand’s most significant retail upgrades in southern China in recent years. The store features a signature black-and-white checkerboard floor, green walls, and rosewood screens, with a private experiential space for personalized service. It offers women’s and men’s ready-to-wear, leather goods, footwear, accessories, the Prada Eternal Gold high jewelry collection, and lifestyle products.

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