Luxury department store Lane Crawford has announced that Skims will open its first offline boutique in China this November at Hong Kong’s Times Square. The shapewear and loungewear brand, co-founded by Kim Kardashian and Jens Grede in 2019, will launch in partnership with Lane Crawford. Kardashian cited Hong Kong’s energy and global fashion influence as key reasons for the expansion, while Grede noted that physical retail remains important for customer engagement.

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