Kim Kardashian announced that her shapewear brand Skims is launching Skims Beauty, a new beauty line including fragrances, cosmetics, and lip liners. The celebrity entrepreneur revealed the news on the “Call Her Daddy” podcast. This follows Skims acquiring full control of Kardashian’s beauty assets by buying out Coty's 20% stake earlier this year. The shapewear brand, valued at $4 billion, recently saw its “Seamless Sculpt Face Wrap” rapidly sell out. Analysts suggest Skims Beauty is well-positioned to capitalize on the brand's strong consumer reach and influencer-driven appeal.