Chow Tai Fook has unveiled its first global flagship store on Canton Road, Tsim Sha Tsui, Hong Kong. Spanning approximately 929 sqm, the store draws on the brand’s 97-year heritage to present Chinese jewelry craft within a contemporary setting. A Heritage Pavilion traces the house’s history since 1929, while a Gold Ginkgo Tree — cast in pure gold by nearly 50 artisans over approximately 60,000 hours — anchors the interior. The flagship also introduces Chow Tai Fook Home, a new luxury home décor line developed in collaboration with French porcelain house Bernardaud.

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