Chow Tai Fook Jewellery Group has named David Tse as its inaugural Global Creative Director, effective March 2, 2026. Tse previously served as creative director at Hermès Shanghai and has led creative projects for Burberry, Golden Goose, Uniqlo, and Google. In his new role, he will oversee creative strategy across all brand touchpoints. The position signals the 97-year-old jeweler’s alignment with global industry practices as it accelerates international expansion.

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