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Brooks signs China 800m record holder Xi Xiaoheng

American sportswear brand Brooks has signed Xi Xiaoheng, China’s national record holder in the men’s 800m, as its first elite athlete in China. Xi made his Diamond League debut at the 2026 Yangtze River Delta Diamond League, clocking 1:45.62 in the men’s 800m final — a strong season-opening performance. He has cited alignment with Brooks’ focus on long-term athlete development. The label’s global elite roster includes world record holders and Olympic athletes, with the partnership aimed at translating elite track insights into product innovations for everyday runners.

Related reading: China signals: Brooks surges, Labubu diversifies, Xiaohongshu scales

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