Under Armour reported a 4% decline in annual revenue to $4.97 billion for fiscal 2026, as founder and CEO Kevin Plank leads a sweeping repositioning effort around premium performance products. Fourth-quarter revenue dipped 1% to $1.2 billion, with a net loss of $496 million from transformation costs, while international revenue rose 10% to $539 million, fueled by a 13% Asia-Pacific gain. In China, the brand expanded as an official partner of the national flag football team and launched the first UA Next Performance Lab in Shanghai. North American annual sales fell 8%, though inventory declined 3% and the company targets a return to profitability by fiscal 2027.

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