German luxury brand Bogner has appointed former Puma CEO Arne Freundt as its new chief executive, effective June 1, 2026. Freundt spent 14 years at Puma, serving as group CEO and previously holding senior roles including chief commercial officer and EMEA managing director. The appointment follows Katjes Quiet Luxury’s acquisition of a majority stake in Bogner in September 2025. Advisory Board chairman Bastian Fassin praised Freundt’s expertise in sport and lifestyle branding, while Freundt called Bogner “an iconic luxury brand” with strong global potential rooted in its Alpine heritage.

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