Wilson unveiled its 2026 Wilson Sport Professionals (WSP) series at a pop-up event in Beijing’s Sanlitun Taikoo Li, built around a signature red clay court experience. The activation featured Chinese actors Li Qin and Zheng Kai and drew tennis enthusiasts with an interest in the brand’s luxury performance line. Design elements drew inspiration from the start of the Open Era in 1968, incorporating red clay tones, neutral colors, and metallic accents to blend tradition with contemporary aesthetics. The series underscores Wilson’s broader push into performance-oriented tennis gear for urban consumers in China.

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