McLaren Golf made its full product debut on April 29, applying the brand’s high-performance engineering philosophy — honed through decades of motorsport and supercar production — to golf equipment. Led by CEO Neil Howie and a team of golf-industry experts and engineers, the venture promises precision-engineered clubs and gear designed to push the boundaries of design and manufacturing. Howie described the project as a “high-end, engineering-led venture” embedding McLaren’s DNA in a new sporting arena. McLaren Automotive CEO Nick Collins and McLaren Racing CEO Zak Brown both highlighted the brand’s natural extension from the grid to the golf course.

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