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Miu Miu launches Summer 2026 campaign with actress Liu Haocun

Miu Miu has released its Summer 2026 campaign, photographed by Jeano Edwards and starring brand ambassador Liu Haocun alongside models Sateen Besson, Lena Mantler, and Lisa Mantler against a seaside backdrop. The collection features relaxed staples in navy-to-azure and white-to-sand tones, rendered in cotton poplin, chambray, and twill. Academic and sport-inspired looks are softened by silk scarves, scalloped collars, and bows; short skirts and dresses are worn casually at the waist, while embroidered sheer tops pair with striped sweaters. Accessories center on the Vivant bag, woven leather sandals, cowboy hats, and curved Ivresse sunglasses.

Related reading: Zhao Jinmai brings Miu Miu’s iconic bags to life, deepening the brand’s ‘emotional moat’

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