Canadian running brand Ciele has launched a “Runner’s Utopia” campaign alongside its Spring/Summer 2026 collection, featuring a pop-up “Runner’s Living Room” at the Ektos retail space in Shanghai and activations at the UTMB event site in Mogan Mountain, Zhejiang province. The new collection introduces Coolmatic | EXP graphene technology for temperature regulation, Coolmatic | Plus Klosfit fabric for structured elasticity, and a Sorino | HC hemp-cotton blend for lightweight breathability.

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