Anta’s Maia Active launches campaign on female resilience
Maia Active, the Anta Group-owned sportswear brand for Asian women, launched a campaign Thursday featuring endorser Chen Haoyu and ambassadors Deng Yawen and Hammer Na Lisa, using real-life stories to encourage female resilience. The brand differentiates itself from performance-focused labels by emphasizing personal emotions and growth. Since joining Anta Group, Maia Active has benefited from enhanced supply chain and retail support, helping Anta’s “all other brands” segment post 40%-45% YoY retail sales growth in Q1 2026.
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