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Adidas unveils Climacool Future Museum in Shanghai

Adidas has launched the “Climacool Future Museum” at the Museum of Art Pudong, presenting its breathable technology platform under the theme “Born to Breathe, Fully Ventilated.” The debut featured dance troupe D.Lab Dance and athlete challenges including Chinese women’s basketball captain Yang Shuyu. The exhibition showcases pre-cooling systems, the Climacool 3D running vest, Adidas’ 2026 World Cup home jerseys with Climacool+ technology, and 3D-printed footwear. A hidden “Future Archive” displays concept products.

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