On has launched the second season of its brand podcast, shifting focus from Shanghai to Shenzhen, where three local “pacers” from different backgrounds each lead a customized running route exploring different facets of the city. The episodes feature a long-time resident’s personal narrative, a nature writer highlighting Shenzhen’s wetland ecology and bird migrations, and an architect examining urban development through the city core. The launch coincides with the opening of On Running’s largest China flagship at Shenzhen’s Mixc World, combining physical retail with digital content. A third season is in development.

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