Li-Ning has signed an agreement with the organizing committee of the 6th Asian Beach Games in Sanya, becoming an official partner of the event. The brand will provide sportswear for the Olympic Council of Asia, committee officials, competition staff, volunteers, and torchbearers. As official partner of the Chinese Olympic Committee, Li-Ning will also kit out the Chinese sports delegation. The Games will take place in Sanya, Hainan Province, from April 22 to 30, featuring 62 medal events across 14 major disciplines and attracting athletes from 45 Asian countries and regions.

Related reading: Olympic visibility alone means little. Execution is everything