Chinese sportswear brand Li-Ning has signed actress Bai Lu as its new brand ambassador, aiming to encourage women to participate in sports. Bai, who has 31.7 million Weibo followers, rose from a non-professional background through perseverance, mirroring Li Ning’s brand philosophy of “Anything is possible.” Her daily running routine projects an image of self-discipline that resonates with young women. For its 2026 campaign, Li-Ning brought together female role models from marathon, fitness, and breaking, while launching a women's product lineup spanning running, training, and lifestyle.

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