Gold prices have fallen for nine consecutive trading days — the largest weekly decline in 43 years — with domestic Chinese prices dropping below 1,000 RMB ($145) per gram. Spot gold traded around $4,350 per ounce. Major retailer Chow Tai Fook lowered gold jewelry prices to around 1,350 RMB ($196) per gram while postponing planned price hikes of 11%-20% on fixed-price products. A recent e-commerce livestream showed a gold necklace priced at 6,913.5 RMB ($1,003) — below its Chinese New Year price — with multiple specifications sold out, reflecting growing consumer sensitivity to brand premiums amid the sharp decline.

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