French ready-to-wear brand Ba&sh returned to growth in 2025, surpassing 300 million euros ($349 million) in revenue — a 9% like-for-like increase that exceeded earlier projections under its “New Beginnings” turnaround plan. The rebound followed the return of founders Barbara Boccara and Sharon Krief to leadership in early 2025. Accessories sales rose 20%, led by the June bag. Domestic French sales reached around 100 million euros ($116 million), up 11%, while digital channels accounted for 25% of revenue.

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