French fashion brand Ba&sh named Jimmy Lam CEO for Asia-Pacific, aiming to accelerate post-restructuring transformation and strengthen regional presence. Based in Hong Kong, Lam reports to Ba&sh co-CEO Dan Arrouas and oversees strategy and operations across key markets. Lam holds finance and MBA degrees from Hong Kong universities and previously served nine years as SMCP Group’s Asia-Pacific CEO. His appointment is expected to accelerate Ba&sh’s localization and scaling in China, South Korea, and Southeast Asia.