Montreal-based running brand Ciele has entered the China market, launching its Tmall flagship store in partnership with sports retail operator Topsports, which will oversee local marketing and distribution. Founded in 2014, Ciele began with performance running caps before expanding into a full apparel range. The China debut coincides with the release of its Spring/Summer 2026 collection, designed for long-distance running, training, and racing. The move marks Ciele’s latest step in global expansion, tapping into China’s growing running and performance sportswear market.

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