Chinese outdoor brand Pelliot has named actress Zhao Lusi (赵露思) as its global brand ambassador. Founded in 2012, Pelliot offers high-performance apparel, footwear, and equipment for hiking, skiing, and other outdoor activities, and has signed strategic partnerships with the International Skating Union and the International Ski Mountaineering Federation. Zhao Lusi, known for Chinese dramas Love Like the Galaxy and Hidden Love, has built a strong following among younger audiences domestically and internationally, with several series available on Netflix.

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