CHIC (China International Fashion Fair), one of Asia’s largest apparel trade shows, takes place at Shanghai’s National Exhibition and Convention Center from March 11 to 13. The Spring 2026 edition hosts 1,091 exhibitors and 1,135 brands from eight countries across 117,200 sqm. Organizers expect more than 160,000 visitors, including buyers from JD.com, Douyin, and Shein, as well as premium retailers such as Beijing SKP. Thematic halls cover womenswear, outerwear, menswear, outdoor, and digital fashion. An Italian Pavilion features 12 exhibitors. Fashion brands including Urban Revivo and Chuu are among the participants.

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